Good Work: KGW Serving Up Results with Meals on Wheels People
Meals on Wheels People has partnered with TEGNA’s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Using Broadcast, Premion OTT, and TEGNA Attribution, the non-profit has been able to target donors and reach them no matter what screen they’re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.
Meals on Wheels People, located in Portland, Oregon has partnered with TEGNA’s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation – especially during the pandemic. Using Broadcast, Premion OTT, and TEGNA Attribution, Meals on Wheels People has been able to target donors and reach them no matter what screen they’re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.
The Tokyo Olympics was also a tremendous boost for the Meals on Wheels People brand. Not only did the campaign overdeliver on impressions, but the non-profit was also able to reach an audience that it hasn’t been able to reach before in target markets that really increase the bottom line.
“I think what sets KGW and TEGNA apart is the team that we work with. They understand the need to pull the community together, and they’re able to leverage the resources to tell our story in the most impactful way,” says Tony Staser, Chief Development Officer at Meals on Wheels People.
“I would completely recommend KGW and the TEGNA creative team, the sales team, and the strategy that they prepare for us. They are always spot on,” Staser continues. “Other non-profits are calling us and asking, ‘Have you seen results? Was the investment worth it?’ Of course, our answer is absolutely yes.”
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Non-profits looking to align with award-winning content to increase donations can contact us today to learn more and be part of an amazing journey.
