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Industry-Leading Solutions
Why Advertise Your Healthcare Business?
To reach today’s healthcare consumers, building a diversified marketing strategy is essential to reach your target audience effectively. Successful healthcare advertising campaigns attract and retain patients, and advertising is a helpful tool in boosting your healthcare brand’s reputation and increasing patient satisfaction.
TEGNA Channels for Healthcare Businesses
What Value Does TEGNA Bring as a Healthcare Marketing Platform?
Build Trust with Local Stations
TEGNA’s Checking the Pulse of Today’s Healthcare Consumer found consumers turn to local news to learn about the latest health trends - and 3 in 5 of those adults trust brands that advertise during the local news. Healthcare brands can capitalize on this confidence by partnering with TEGNA to gain exposure through trusted local channels.
Build Trust with Local Stations
TEGNA’s Checking the Pulse of Today’s Healthcare Consumer found consumers turn to local news to learn about the latest health trends - and 3 in 5 of those adults trust brands that advertise during the local news. Healthcare brands can capitalize on this confidence by partnering with TEGNA to gain exposure through trusted local channels.
Differentiate Your Hospital & Showcase In Person-Care
Checking the Pulse of Today’s Healthcare Consumer found many consumers struggle to differentiate between healthcare facilities. Hospitals, physicians, dental, and eye care offices can leverage video and storytelling with TEGNA to differentiate their brands.
Address Privacy Concerns with Cookieless Targeting
It’s essential to consider privacy concerns in healthcare advertising, and cookieless targeting allows healthcare brands to target consumers in a privacy-conscious way. With TEGNA’s contextual advertising, you can optimize the messaging and exposure of your ads based on the context of a page without raising privacy concerns.
Address Privacy Concerns with Cookieless Targeting
It’s essential to consider privacy concerns in healthcare advertising, and cookieless targeting allows healthcare brands to target consumers in a privacy-conscious way. With TEGNA’s contextual advertising, you can optimize the messaging and exposure of your ads based on the context of a page without raising privacy concerns.
Align Content with Your Ads
TEGNA’s content sponsorships allow automotive dealerships to sponsor content that aligns with your target audience’s interests. From the Super Bowl to the Olympics, from the Emmys to the Oscars, TEGNA can connect your brand to iconic programming and massive audiences.
Optimize Your Media Mix
You wouldn’t treat a patient with the same prescription if it weren’t working. Apply the same principle to your marketing with TEGNA Attribution, which collects real-time data across advertising channels to prove the success of your campaign, make optimization decisions and maximize paid media efficiency.
Optimize Your Media Mix
You wouldn’t treat a patient with the same prescription if it weren’t working. Apply the same principle to your marketing with TEGNA Attribution, which collects real-time data across advertising channels to prove the success of your campaign, make optimization decisions and maximize paid media efficiency.
Target Across Cross-Channels
TEGNA’s access to broadcast TV, local websites, and mobile apps allows you to maximize your ad exposure and build consumer trust. Combining these strategies enables you to create an omnichannel experience across market segments to develop stronger audience relationships.
Checking the Pulse of Today’s Healthcare Consumer
Discover TEGNA’s study "Checking the Pulse of Today’s Healthcare Consumer,” a 2023 insights study, in partnership with Provoke Insights. In this study, we aim to equip industry marketers with new data and a prescription to capture audiences seeking health information and quality care.
Learn more.
Checking the Pulse of Today’s Healthcare Consumer
Discover TEGNA’s study "Checking the Pulse of Today’s Healthcare Consumer,” a 2023 insights study, in partnership with Provoke Insights. In this study, we aim to equip industry marketers with new data and a prescription to capture audiences seeking health information and quality care.
Learn more.
Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear. During consultations, I’ll ask new patients how they heard about us. They’ll say, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since."
Methodist Healthcare has been really involved in the community for many years. We really wanted to align with a community partner that can help amplify our messaging. We know KENS was involved in quite a few community initiatives. It is a great fit for us as we were trying to amplify our involvement in the community as well at Methodist.
Start Building Your Healthcare Marketing Strategy with TEGNA
Ready to get started? Contact us today to talk with one of our experts on healthcare advertising.
Frequently Asked Questions:
Can I market my healthcare business?
Yes! Since healthcare topics are sensitive matters, you need to market your business in a strategic, sensitive way that appeals to consumers. When approached the right way, healthcare marketing is a great tool to attract and retain patients.Can I afford marketing for my healthcare business?
Of course. There is not one way to market a business. There are lots of budget-friendly approaches you can take to support your marketing goals. For example, building an online presence and asking current patients to leave positive reviews is an easy and effective way to reach your target audience.Why should I start marketing my healthcare business?
It is never too late to start marketing your healthcare business. Marketing allows you to maximize your healthcare business’ reach. Without marketing, you are not reaching all potential patients. Marketing is an easy and effective way to grow your business and improve patient satisfaction.Ready to be in Good Company?
Ready to be in Good Company? Let’s Connect >>