Be in good company

How does your audience respond to digital video? Understanding viewing habits of consumers and how they watch digital video, and how these habits change based on what screen they are viewing, is critical.

When you get a better picture of your people, you’ll be able to provide them with that meaningful, relevant, and personalized experience they’ve come to expect in 2019.

For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.

Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.

What will be big in 2019? All year we’ve been following all the hot marketing trends, and we have some predictions ourselves. Here are the marketing trends we are keeping our eyes on in 2019.

Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.

Who says procrastinators never prosper? Here are 6 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers. 

Small Business Saturday aims to make a big difference for smaller, local businesses during the holiday season. Learn how event targeting can drive advertising ROI. 

For any business looking to capitalize on the surge of local search queries, geofencing is a popular and effective way to turn local search traffic into foot traffic to a storefront or other specific location.

Sports events make a great excuse for a party — and a real opportunity for marketers.

Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.

A winning recruitment strategy is a consistent part of your overall branding. It captures who you are as a company in creative, thoughtful ways that resonate with the people you want to add to your team.

There are some great free tools to help supplement your marketing efforts — from producing content to tracking your results. Learn more here.

Why you should give TV another look, plus some common rookie marketing moves to avoid with your TV advertising.

Tips on how to get started with a marketing campaign that increases both your reach and your sales as a small business.

Are you looking for ways to get better marketing results?