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Looking for inspiration for your next airline commercial? Our list will help guide your advertising strategy to craft a successful ad. Learn more.

TEGNA’s study “Checking the Pulse of Today’s Healthcare Consumer” found many patients prefer urgent care over primary care. Read our 8 tips for urgent care marketing campaigns. 

When it comes to Christmas advertisements, it’s all about spreading the season’s joy. Learn how to craft creative Christmas ads for a successful holiday season. 

Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.

The award celebrates campaigns and initiatives that give back to the community by advocating for change in social, economic, environmental, and cultural policies/practices – a driving factor in consumer decision-making today.

This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.

We know the travel and tourism industry is ripe for opportunity, and we also know that quality insights and fresh data give your brand an advantage in the marketplace. What should advertisers do with the insights that we found from our consumer survey, Taking Off: Understanding Today’s Leisure Traveler? Here are our recommendations.

As consumers increasingly prioritize travel, it’s important to understand what matters to them. With concerns about inflation and the emphasis on relaxation, travel brands can better connect with audiences through tailored messaging across channels.

As an airline marketer, you’re seeking innovative ways to capture the hearts, minds, and wallets of today’s travelers. Amid a handful of new challenges brought forward in the past few years, the landscape is changing, and it’s crucial to reconsider your marketing’s angle of attack to stay fresh, relevant, and top of mind in a competitive environment.

Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.

An increase in hotel bookings means a boost in revenue. Learn 5 marketing tactics to support a successful hotel advertising strategy. Read more.

Looking to craft the perfect tourism marketing campaign? Read through our helpful tips and tactics to successfully promote your tourism business.

It’s essential for hotels and resorts to create a cohesive marketing plan to better connect with potential customers. Learn more about the tactics to use alongside some examples here.

Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.

Digital marketing is an excellent way for casinos to attract new customers. Learn how to create an effective casino digital marketing strategy.