Be in good company

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

Every brand is running plays to reach millennials and Gen Z these days. But the popularity of the new movie ‘80 for Brady’ underlines how advertisers can’t forget about the Boomers and Gen X when it comes to their marketing strategies. 

This week’s Good News series covers insights and articles on the importance on first-party data and tips on how to improve marketing strategies with it; Super Bowl ad questions answered, and more! #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch. 

The Cynopsis Best of the Best Awards salutes excellence in national TV programming – Team TEGNA is proud to announce we’ve been named a finalist in the Best Streaming News Service category for our Station Streaming+ Apps, which offer 24/7 access to live and on-demand news coverage and more.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

With a pivot from radio to TV, 1-800-GOT-JUNK was able to expand its footprint and help more homes than ever clean out their houses, especially during the early days of the pandemic. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results. 

Audiences are more diverse and unique than ever and that’s why, as a local media organization and marketing partner, we promise to provide audiences as diverse as the communities we serve in 2023.  

This holiday season, TEGNA is giving thanks for all the audiences who came to us for trusted content online, on mobile and on streaming. Happy holidays from all your friends on #TeamTEGNA.

“Since partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community as far as recognition, and customers feeling a little more at ease when dealing with somebody they’ve recognized and seen on TV,” says Kirk Kupsky, Owner of iRestore in St. Louis.

Team TEGNA was hard at work in 2022, bringing our audiences new ways to watch TEGNA content and new ways for our advertising and marketing partners to connect with these audiences. Here’s a look at just a few things we’ve accomplished in the last year. 

The countdown to Christmas has begun at TEGNA’s FOX54 in Huntsville, Alabama. Starring the inspirational Bob Boyer, also known as the Hunstville Santa, TEGNA is not only spreading the joy of the holiday season, but extending those feel-good moments to brands and sponsors like Pepsi.

Our survey, Mastering the Millennial Mindset of Today, uncovered data and insights about marketing to millennials. Our very own Dave Neway shares tips to market to this audience based on original research with Provoke Insights.

For Indigenous Peoples Day, Team TEGNA is taking the opportunity to observe and consider the vibrant Native cultures around us. To celebrate, KARE 11’s Michelle Redberg is sharing her unique cultural perspective and how it’s an honor to work within an organization that prioritizes voices to make us all stronger.

In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference. 

Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.