Unpacking the 3 Best Tourism Campaigns
The best tourism ad campaigns know how to reach the right audience, are current, and are extremely creative. Learn from these effective and successful campaign examples.
Embarking on a journey into the world of successful tourism campaigns is a thrilling adventure in itself. Let’s explore recent examples that have captured attention and set benchmarks for creativity and effectiveness.
What Are the Hallmarks of a Good Tourism Ad Campaign?
A successful tourism ad campaign is marked by several key hallmarks contributing to its effectiveness and impact. These hallmarks include:
Targeting the Right Audience
A crucial aspect of any tourism campaign is ensuring it reaches the right audience. Understanding your demographic, from sun-seeking beach lovers to adventure-seeking mountain climbers, is key to a successful campaign. Be sure to create persona profiles and use data to really understand your target audience.
Advertising Current Sales and Promotions
Keeping your campaign current with the latest sales, promotions, and exclusive offers is crucial. Travelers are often enticed by special deals, discounts, or unique packages, so highlighting these elements in your campaign can significantly boost engagement.
Keep Recent Events in Mind
Adapting to current global events is a key aspect of a successful tourism campaign. Addressing challenges such as the pandemic or climate disasters in a thoughtful and relevant manner showcases the brand’s awareness and responsiveness, establishing a connection with the audience.
Get Creative!
Creativity is the heartbeat of a compelling tourism ad campaign. From visually stunning content to unique storytelling, a creative approach helps your campaign stand out in a crowded market. Engaging and memorable content is more likely to capture the attention of potential travelers.
3 Best Tourism Ad Campaigns to Draw From
NYC’s “NYC Reawakens” Campaign
NYC & Company, New York City’s official destination marketing organization, launched the “NYC Reawakens” initiative to signify the city’s reopening and recovery following the pandemic. The 2021 campaign aimed to attract visitors by showcasing the city’s cultural offerings, world-class hotels, and outdoor dining scene. A “Wish You Were Here in NYC” initiative was also introduced, encouraging New Yorkers to invite friends and family to visit.
Read the full press release detailing the campaign here.
Portugal’s “Hello World – It’s Me, Tomorrow” Campaign
Portugal’s enchanting “Hello World – It’s Me, Tomorrow” campaign paints a picture of a destination full of possibilities. Watch the mesmerizing video and discover the allure of tomorrow in Portugal. Learn more details about this campaign here.
The Louvre’s “Time Princess: Story Traveller” Campaign
Step into a world where art and time intertwine with The Louvre’s “Time Princess: Story Traveller” campaign. Uncover the magic within the museum’s walls in the video and let it inspire your own storytelling.
Make Your Tourism Ad Campaign Your Own with TEGNA
The world of tourism ad campaigns is dynamic and ever-evolving. By understanding the hallmarks of a good campaign and drawing inspiration from the best, you’re well-equipped to create a campaign that resonates with your audience and leaves a lasting impression.
Ready to turn inspiration into reality? TEGNA is here to help you craft an outstanding tourism ad campaign. Let your creativity soar, and contact us to make your campaign an unforgettable journey.
Looking for more inspiration? Be sure to check out:
- Travel & Tourism Advertising: What Do Consumers Want to See?
- 5 Travel & Tourism Ads to Inspire Your Next Creative Video Campaign
- 17+ Travel Marketing Stats to Inform Your Strategy
