The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.
Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.
As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way.
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.
In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.
With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.
The pandemic changed everything overnight. Here’s how Hooley House, a restaurant and bar based in Cleveland, Ohio, used facts – not fear – to adapt to the changes and succeed during the pandemic.
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.
From the 2012 Games in London to Tokyo in 2021, 11Alive weekday evening anchor Cheryl Preheim shares her favorite memories from covering the games throughout her career.
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.
As consumers hit the road for summer stay-cations, what does the travel industry need to know? We’ve highlighted the best ways to rebound amid the COVID-19 pandemic.
The success of the home improvement industry in the first half of 2020 has proven that the more time people spend at home, the more they are getting items checked off the ‘honey-do’ list. How can your home services brand connect with this audience?
We’ve highlighted the best ways for the education industry to grow enrollment amid the ongoing COVID-19 pandemic.
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