As consumers are adopting new habits amid the COVID-19 crisis, businesses need to adapt just as quickly. Here are tips and tricks to help adapt to these new and ever-changing shopping habits.
How do you safeguard your business during a crisis-based interruption to revenue? The way you react during a crisis lays the foundation for effective recovery after it’s over. Here are tips.
The COVID-19 crisis isn’t just affecting your customers – it’s affecting your employees too. Here’s how to make sure they are okay with all the changes to their new work routines
Americans are expected to consume nearly 60% more content than normal during the COVID-19 crisis. What does that mean for your brand? Here are a few opportunities worth exploring to keep your business afloat.
For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.
The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!
Big holidays are on the way from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.
With millions of weekly viewers, how will your brand reach sports fans during the upcoming NFL and college football seasons? We’ve got a few solid offenses to try.
The latest news from the marketing world, including TEGNA’s new acquisitions, why TV advertisers are falling in love with Attribution, and more!
How does your audience respond to digital video? Understanding viewing habits of consumers and how they watch digital video, and how these habits change based on what screen they are viewing, is critical.
When you get a better picture of your people, you’ll be able to provide them with that meaningful, relevant, and personalized experience they’ve come to expect in 2019.
For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
What will be big in 2019? All year we’ve been following all the hot marketing trends, and we have some predictions ourselves. Here are the marketing trends we are keeping our eyes on in 2019.
Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.
Who says procrastinators never prosper? Here are 6 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers.
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