Best Practice Tips

The world of streaming TV advertising is big, but the best results for home services companies come from narrowing down your target audience. WKYC’s David Goler shares his #1 tip to consider when running ad campaigns on streaming TV.  

With nearly 2/3 of consumers planning to purchase their next vehicle over the next two years, the opportunity for car dealerships to capture future consumer demand is massive. With broadcast TV, streaming, and digital advertising options available with TEGNA, you’ll have plenty of valuable ways to stay top of mind among your customers and prospects, make meaningful connections with those who have purchase intent, and drive direct business results throughout the customer journey.

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Linear TV and streaming advertising work together to create successful, high-performing campaigns. Here are 7 advantages of a cross-platform strategy.

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Who buys your products? Who uses your services? How well do you know your customers? Creating persona profiles is one way to organize all your research to get to know your customers better. Here’s our guide to help you get started.

For Mother’s Day, we’re looking at five brands leveraging the effectiveness of making emotional connections with audiences to grow business. Here are our takeaways and tips for TV ad creative that works. 

TV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be considered when media planning. Our Ultimate Guide to Hospital Advertising can help hospitals of all shapes and sizes understand healthcare consumers’ attitudes, expectations, behaviors, and pain points to win their hearts and minds.

TV advertising remains one of the top ways dental brands can generate business and should always be considered when putting together a great media plan.

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.

April showers bring May flowers, but you’re looking at a swamp if the rain isn’t draining. That’s where your plumbing business comes in. You have all the tools to help your service area, but how do you connect with audiences to let them know you’re the main line for the job? 

It’s almost time to fill up the gas tank, book airline tickets, and pack the flip-flops and sunblock. With summer vacation on the horizon, is your brand’s travel plan ready?

Spring has sprung, and that means it’s time to dust off your marketing strategy. The first step in cutting through the clutter is getting to know your ideal customer, and we’re sharing five tactics to help you rejuvenate your audience-first marketing strategy.

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain.