Best Practice Tips

From banner ads and mobile bottom-of-screen overlay ads to sponsored content, marketing creative is incredibly important. Learn more about creating digital ads that convert.

Media planning involves finding the best channels for reaching your target audience while maximizing ROI. Learn more about how to develop a successful media plan here.

Think TV advertising is only for “the big guys?” You might be surprised to learn how effective it can be for small businesses looking to increase reach and grow.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.  

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year. 

This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.

Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.  

Made for “the sole purpose of siphoning ad budgets,” a new report finds that advertisers are spending roughly a tenth of their budgets on clickbait sites. What can you do to prevent wasting your money on ad fraud?  

Did you know that TEGNA offers multiple sponsorship opportunities on our podcasting platforms to build brand awareness and help drive new business? From pre-roll to episode and series sponsorships, we can create a solution to reach and engage your target audience.

In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising. 

Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.

Your brand has an unique advertising opportunity to reach the attractive FIFA World Cup audience with TEGNA Learn more.

For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.  

With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.

Consumer relationships with retailers are evolving – and brand advertising in the digital space can cash in. That’s because targeted ads work. Today, 71% of consumers prefer to receive tailored ads from trusted brands vs. paying for ad blockers.