The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.
In looking forward to the year ahead, TEGNA’s Dave Neway predicts that 2022 will usher in a new era in advertising typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn.
As TEGNA’s Vice President of Marketing, Meredith Conte has spoken with hundreds of our partners. As the close of 2021 draws near, she reflects on key learnings tied to data, streaming, the labor market, and the all-important trust factor.
The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.
Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.
Big holidays are on the way, from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.
It’s no secret that the pandemic changed the way consumers shop and purchase goods and services. As things shape into a new normal, are shoppers returning to brick-and-mortar stores? Here’s what your brand needs to know in reaching new hybrid customers.
The home improvement boom of 2020 isn’t quite over just yet. According to recent research from Houzz, nine in 10 homeowners plan to make a post-pandemic renovation. From transforming outdoor spaces to remodeling the master bathroom, consumers are still heavily focused on home improvement.
NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.
The coronavirus has changed the way consumers think about their money. The entire financial services industry has been affected. TEGNA’s experts share how your financial services brand can adapt to the changing landscape.
With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.
Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.
When you get a better picture of your people, you’ll be able to provide them with that meaningful, relevant, and personalized experience they’ve come to expect in 2019.
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
Sports events make a great excuse for a party — and a real opportunity for marketers.
What is 1+1=?
