Broadcast

It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain. 

Live, local, and always on, TEGNA’s KGW+ is a new streaming app that offers 24/7 live and on-demand access to KGW’s original storytelling, local investigations, and reporting on the biggest issues affecting Portland and the nation. What does this mean for advertisers? Find out why adding streaming advertising to your marketing mix can deliver big results through reach extension.  

In celebrating Women’s History month, we’re shining the spotlight on TEGNA’s WLTX’s Dari Strickland, her commitment to providing trustworthy journalism, dedication to community service, and what that means for brands that advertise with WLTX and TEGNA affiliates.  

Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson leaves behind a legacy of community service through trustworthy journalism and paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women’s History Month by honoring Davidson’s legacy as a trailblazer, and learn what her legacy means for TEGNA’s advertising partners.

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

From coast to coast, Team TEGNA is invested in providing our advertising partners in good company with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like WGRZ in Buffalo, New York, and its commitment to bringing slices of life to the screens where we see our communities come alive.  

Think TV advertising is only for “the big guys?” You might be surprised to learn how effective it can be for small businesses looking to increase reach and grow.

Black History Month at TEGNA is an opportunity to frequently recognize, celebrate, educate, and present African American culture to our community. The month of February is an opportunity to showcase your organization’s commitment to diversity and inclusion in Washington, DC, and across the nation.  

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.  

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year. 

Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.   

There are no heroes in our country more remarkable than our military members, veterans, and their families. In honor of Memorial Day, we’re sharing ways that TEGNA sends the message that there is no more incredible honor than helping to remember a life lived.  

It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.