Broadcast

This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.

When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.  

With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

Spencer’s TV & Appliance encouraged its customers to see the Tokyo Olympics bigger and better than ever — the retailer gave away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX helped amplify this message and improve brand recall for Spencer’s.

As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?  

California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.  

Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.

In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.

For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.

Sports events make a great excuse for a party — and a real opportunity for marketers.

Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.

Why you should give TV another look, plus some common rookie marketing moves to avoid with your TV advertising.

Integrating your advertising can improve your overall campaign success and increase marketing ROI significantly.

OTT ad revenues are forecasted to rise to $31.5 billion by 2018, representing a huge opportunity for marketers to take advantage of.