Digital

Advertising your retail business online is an essential part of a successful retail marketing campaign. Here are tips for your online retail advertising strategy to get started.  

At TEGNA, serving the greater good of our communities includes bringing your business real results, helping you grow and thrive by reaching the right customers at the right time. How do we do it? Swapna Podlich, Director of Product Marketing, explains how we harness the power of video, trust, scale and reach to help your business bring in tangible results with TV advertising.

Great News! We’re leading the industry with one of the only first-party audience-targeting solutions in the local media landscape, and we’re thrilled to announce that TEGNA AudienceOne has been named the Best New Tool for First-Party Data Utilization category of Cynopsis’ Measure Up Awards!

In the world of cosmetic surgery, it’s important that patients look and feel their best, with the self-confidence to take on each and every day. In the world of marketing cosmetic surgery, the same is true. Does your cosmetic surgery brand have the self-confidence to bring in new patients? 

With nearly 2/3 of consumers planning to purchase their next vehicle over the next two years, the opportunity for car dealerships to capture future consumer demand is massive. With broadcast TV, streaming, and digital advertising options available with TEGNA, you’ll have plenty of valuable ways to stay top of mind among your customers and prospects, make meaningful connections with those who have purchase intent, and drive direct business results throughout the customer journey.

Any optometrist knows the importance of having good vision … and being visible in the local community. After all, you can’t provide the best care for vision problems, eye injuries, and ocular diseases if nobody knows about your practice. That’s where marketing and advertising come into play, but that world can sometimes be a bit fuzzy to look at. How do I bring in new patients? Where do I advertise? What should the message be? What do these patients need the most?

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.

An in-depth look at the similarities and differences between content marketing and native advertising, as well as some ways marketers can successfully use native advertising to deliver content and grow brand awareness.

Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.

From banner ads and mobile bottom-of-screen overlay ads to sponsored content, marketing creative is incredibly important. Learn more about creating digital ads that convert.

Geofencing in advertising is not a new concept. However, many advertisers are now using geo-conquesting to gain an edge over competitors. Learn more.

From coast to coast, Team TEGNA is invested in providing our advertising partners in good company with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like WGRZ in Buffalo, New York, and its commitment to bringing slices of life to the screens where we see our communities come alive.  

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.