As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year.
Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.
Third-party cookies are going away, leaving local businesses to face challenges when managing advertising and targeting new audiences. Chris Fehrmann, TEGNA’s VP of Digital Products, is here to explain the advantages of TEGNA AudienceOne and using first-party data to adapt to these current and upcoming industry changes.
At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?
What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.
For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.
Consumer relationships with retailers are evolving – and brand advertising in the digital space can cash in. That’s because targeted ads work. Today, 71% of consumers prefer to receive tailored ads from trusted brands vs. paying for ad blockers.
With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
Small Business Saturday aims to make a big difference for smaller, local businesses during the holiday season. Learn how event targeting can drive advertising ROI.
For any business looking to capitalize on the surge of local search queries, geofencing is a popular and effective way to turn local search traffic into foot traffic to a storefront or other specific location.
There are some great free tools to help supplement your marketing efforts — from producing content to tracking your results. Learn more here.
Integrating your advertising can improve your overall campaign success and increase marketing ROI significantly.
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