Thought Leadership

In today’s competitive business landscape, advertising locally is crucial to any brand’s marketing strategy. Choosing the proper local media channels is essential to effectively promote your products or services to a local audience. In this guide, we’ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy. 

Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.

The world of streaming TV advertising is big, but the best results for home services companies come from narrowing down your target audience. WKYC’s David Goler shares his #1 tip to consider when running ad campaigns on streaming TV.  

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

For Carlin Watkins, DE&I Engagement Program Manager at TEGNA, Black History Month is about recognizing the Black community’s pride and resilience. For TEGNA’s advertisers and brand partners, Black History Month is a time to recognize how special it is to be able to reach communities that, for a long time, have either been misrepresented or not represented at all.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.