What is digital advertising?

To target your desired audience, you need to consider where you are most likely to catch their eye. Marketing through local online channels, otherwise known as local digital advertising, allows you to target your audience using a digital medium that is relevant to their geographic location.

What are digital advertising platforms?

Digital advertising platforms give marketers the ability to advertise on specific digital channels.

How does local digital advertising work?

First, you need to identify the geographic location you are targeting and what digital medium will best reach the audience.

What digital advertising channels does TEGNA offer?

TEGNA offers several channels, including local websites, mobile apps and streaming apps.

Digital Advertising Platform | Local Digital Solutions

As a Comscore Top 75 publisher, TEGNA is a leader in the digital news and information category. With 64 stations in 51 markets across the country, TEGNA’s local websites, mobile apps and streaming apps reach and engage users on the digital platforms they prefer most. Plus, our native content solutions amplify your message across a wide network of brand-safe publishing partners to achieve maximum reach and buzz.

TEGNA AudienceOne

TEGNA’s innovation is among the first local media publishers offering an advertising solution amid Google making third-party cookies obsolete by 2023. Available with TEGNA’s Websites and Apps, and Audience Marketplace, TEGNA AudienceOne offers a new level of targeting sophistication to our digital capabilities by using TEGNA’s first-party data to reach target audiences in a consumer-and-privacy-first approach. To learn more about TEGNA AudienceOne, contact us to team up with one of our media marketing experts.

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TEGNA AudienceOne

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Audience Marketplace

Are you looking to boost brand awareness? Audience Marketplace utilizes precision Audience Targeting, Geofencing, and Retargeting capabilities to ensure relevant ads reach an audience that is highly likely to engage with your brand. Available with Pre-Roll, Display Banners, and Native ads on mobile, desktop, and tablets, Audience Marketplace strengthens ad recall and drives repeat traffic and qualified leads to your website. Get in touch to see how your brand can benefit by adding Audience Marketplace to your media mix.

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Websites and Mobile Apps

TEGNA’s award-winning local websites and mobile apps, such as 9NEWS.com in Denver, showcase live streams of TEGNA newscasts and programming that deliver an average of:

3.8M Monthly Visitors
3.14M Avg. Monthly Video Plays
25M Avg. Monthly Pageviews Per Visit

With Video Ads, Display Ads, and High Impact Units, there are a variety of ways to interact with users and showcase your message to a valuable and loyal audience on the right screen at the right time. Contact our Digital Media experts today to get started.

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Websites and Mobile Apps

TEGNA’s award-winning local websites and mobile apps, such as 9NEWS.com in Denver, showcase live streams of TEGNA newscasts and programming that deliver an average of:

3.8M Monthly Visitors
3.14M Avg. Monthly Video Plays
25M Avg. Monthly Pageviews Per Visit

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TEGNA’s Digital Audiences

Our local websites, mobile, and streaming apps reach and engage a valuable audience - highly engaged, affluent, and local - on the digital platforms they prefer most. As members of their local communities, TEGNA’s digital audiences often purchase from and engage with local, regional, and national brands - and we have the data to back it up.

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TEGNA’s Digital Audiences

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TEGNA’s TAG Certification

With advanced digital targeting solutions, we ensure you stay in the good company of those customers you actively seek. Combined with TEGNA’s TAG Certification and 100% NewsGuard Green ratings, advertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences.

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Global Team Up with TEGNA

Locally Rooted and Nationally Amplified, TEGNA operates 64 local media brands in 51 US markets, and more than 17,000 brands of all sizes trust us as their media partner to help achieve relevance at scale.

To learn more about how our solutions can drive marketing outcomes for your business, please fill out the following form.