Good News: Barbie’s Marketing Genius, Elon Musk’s Twitter Rebrand, A Controversial Car Ad, and More!

Here’s what came across our desks this month: 

AdExchanger: The Advertising Industry Needs To Invest More In Hispanic Audiences

CMS Wire: A How-to Guide for Local Marketing

CNBC: How the Generative A.I. Boom Could Forever Change Online Advertising

Entrepreneur: Why Marketing Your Franchise Matters

Exchange Wire: Cracking the Code: Gen Z Engagement through Audio Advertising

Glenside Local: Why You Shouldn’t Cut Marketing Dollars During a Recession

Hollywood Reporter: Streaming Services Beware: A Crackdown Is Coming on “Cancellation Trickery”

Marketing Dive: Culture Wars Rage On, Forcing Marketers to Decide to Reevaluate or Retrench

MarketWatch: Twitter’s New Branding as ‘X’ is a Smart Move, Say These Marketing Pros

MediaPost: NewsGuard Launches ‘Made-For-Advertising’ Service In Response To ANA Study

MediaPost: Presidential Ad Cycle Spending-To-Date: Double 2020’s

New York Post: Car Ad Ordered to be Taken Down by Officials

Talk Business: How Marketing and Advertising Can Save Small Businesses

Toms’ Guide: Cutting the Cord was Supposed to be Our Cheap Future — Then Came the Price Hikes

TVNewsCheck: WTLV-WJXX’s Testimonial Promos Are ‘Show-Stopping’ Spots

TV REV: How Is Sound Used in Advertising?

TVTech: How Will ATSC 3.0 Transform TV Advertising?

Variety: Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year