Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More!
This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns.
Here’s what came across our desks this month:
ABC News: Illinois Governor Signs Ban on Firearms Advertising Allegedly Marketed to Kids and Militants
AdAge: Gen Z and Brand Loyalty – How Limiting Your Scope Can Create a Competitive Edge
AdAge: Holiday Marketing Strategies—How Brands and Creators Can Work Together This Season
AdAge: 6 Reasons to Love the Advertising Business, Whether Starting Out or Wondering Why You’re Still Here
BBC: What Rockets a Brand into Cult Following Status?
Broadcasting + Cable: Cord-Cutting To Hit 8.1% in 2023: Analyst
Broadcasting + Cable: More Advertisers Getting a Kick From Women’s World Cup Soccer
CNN: Pride Month Backlash Hurt Target’s Sales. They Fell for the First Time in Six Years
CNN Business: Two Brands Suspend Advertising on X After Ads Appeared Next to Pro-Nazi Content
Digiday: Agencies Weigh the Pros and Cons of Generative AI as Political Advertising Grows
The Drum: The Marketing & PR Industry Ranks 4th for ‘Confusing Jargon’ – Is It Time to Change?
Egyptian Streets: From Spooky to Ludicrous: 5 of the Quirkiest Advertisements to Come Out of Egypt
Entrepreneur: Your Marketing Isn’t Working Because You Are Guilty of These 5 Mistakes. Here’s What You Should Do Instead
Forbes: Streamline your Political Advertising with AI-Driven Campaign Management
Harvard Business Review: Are Your Ads Funding Disinformation?
Insider Intelligence: Why Retail Media is the Future of TV Advertising
Military.com: A Gen Z Marine Explores Solutions to the Military’s Recruiting Crisis in ‘We Don’t Want You, Uncle Sam’
PhocusWire: Online Travel Giants Seeking to Mix Up Marketing Channels
Reuters: From Mad Men to Machines? Big Advertisers Shift to AI
Search Engine Journal: Why Do Local Businesses Have To Worry About Content Marketing
SpiceWorks: It’s Time To Change How Marketing Leaders Think About Cost
TechNext: Don’t Kill Marketing Spend if You Want to Survive a Period of Economic Crisis
TVREV: Hot Takes: Local TV’s Transformation In The Age Of Streaming
WARC: New Study Shows a Clear Link Between Attention and Brand Effects
Sound Good?
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
