Good News From Around the Industry: The Scoop on Sustainable Advertisers, The Rise of Contextual Advertising, and More!
This week’s Good News series covers insights and articles with creative examples of how to reach Gen Z, how AI is transforming marketing, the proposed ban on junk food advertising, and more.
Here’s what came across our desks this month:
Ad Age: The Top 5 Creative Campaigns You Need to Know About Right Now
AdExchanger: Here’s One Weird Trick From The ANA That Could Save You $20 Billion
Broadcasting + Cable: Young Consumers More Likely To Buy From Sustainable Advertisers: Viant Study
CNBC: Amazon Prime Day is Coming. Here’s How Sellers Can Boost Their Sales
The Conversation: Is it Finally Time to Ban Junk Food Advertising? A New Bill Could Improve Kids’ Health
Digiday: Elon Musk Says the Twitter Advertiser Exodus is All But Over
Marketing Brew: Why is Contextual Advertising on the Rise?
Marketing Brew: How Good Weird, A New Genderless Beauty Brand, is Courting Gen Zers
Marketing Dive: Chips Ahoy! Updates Marketing Recipe to Stay Relevant with Gen Z
New York Times: Revenge Spending Helped Push Prices Higher. The Trend Is Turning
PR Newswire: 78% of Digital B2C Marketers Say AI Helps Marketing, While 47% Responded That AI is Dangerous: Optimove Survey
Providence Journal: RI’s Pot Stores can now Legally Advertise. Get Ready for Billboards, Bus Wraps, and Radio Spots
QSR: How AI is Transforming Digital Marketing at Restaurants
Reuters: Twitter’s Head of Trust and Safety Says She Has Resigned
Wall Street Journal: PGA Tour Deal With LIV Golf Puts Sponsors on the Spot
Sound Good? Partner with TEGNA Today!
If you like what you’re reading, #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.
