Good News: Local News is Thriving, NFL Ratings, New TV Ads from Big Companies, and More!
At the end of each month, the Good News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Congratulations to KUSA-TV, 9NEWS’ Jennifer Kempton, who was just honored by TVB’s NEXT awards in Media Sales!
“Local TV has the influence to grow local businesses by reaching a loyal audience and turning them into lifelong customers,” said Kempton, describing her views on the power of local broadcast TV and localism. “Combining the power of broadcast TV with the sight, sound, and visual elements of a local commercial creates the most effective marketing tool for businesses.”
Next TV: Local TV Is Dying? Pretty Far From It
AdExchanger: To Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad
AdExchanger: Why TV Advertisers Want More Outcomes-Based Measurement
AdWeek: Green Giant Debuts New National Ads, First in 6 Years, With ‘Corn Kid’
Axios: Apple CEO Says Company Constantly Assessing Advertising on X
Bored Panda: 25 Epic Marketing Fails That Must Have Cost Someone Their Job, Shared By This TikTok Account
Broadcasting + Cable: New Bill ‘Attacks’ Big Tech Over Targeted Advertising
Broadcasting + Cable: WTHR Indianapolis Debuts 4 P.M. News September 6
Buzzfeed: 31 Times Pumpkin Spice Went Way Too Far
DigiDay: An Advertiser’s Guide to the Justice Department’s Case against Google’s Search Empire
Forbes: The Bitter Aftertaste Of Coca-Cola’s ‘Neutral’ Marketing Strategy
The Hill: Wait, are you a Doctor? ‘Truth in Advertising’ in Medicine
Hollywood Reporter: NFL Delivers Much Needed Boost to Broadcasters on Opening Weekend
Insider Intelligence: Sale Ads are the Best Drivers of Awareness, Purchase for Digital Shoppers
Marketing Brew: CTV and Streaming’s Popularity Continues to Grow—But it’s Not Without Its Challenges
Media Daily News: Ads May Have More Influence This Year On Consumer Holiday Shopping, Study Finds
Media Daily News: Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
Media Daily News: Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases
New York Magazine Archive: Advertising’s Secret Messages – Do Advertisers Really Know What They’re Saying?
