The Total TV Playbook:

Reaching Homeowners When It Matters Most

Homeowners aren’t waiting — they’re investing.

With nearly three-quarters of homeowners saying it’s a bad time to move, demand is shifting toward reinvestment — from repairs to larger remodeling projects.

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    At the same time, 91% of home improvement intenders are watching ad-supported streaming TV, and 85% take action after seeing a home improvement ad on TV or streaming.

    For marketers, that shift reshapes how you reach and influence buyers.

    Reaching today’s homeowner requires more than broad reach. It demands precision, relevance, and the ability to influence decisions in real time.

    What You’ll Learn

    In this playbook, you’ll discover:

    • How home improvement behavior is shifting in 2026
    • Why total video is outperforming single-channel strategies
    • How to reach high-intent homeowners across local markets
    • Best practices for timing, targeting, and creative
    • How leading home services brands are driving measurable results with CTV + linear

    Download the free Total TV Playbook to get the insights, data, and strategies you need to reach high-intent homeowners and drive measurable results.