Insights

Public trust, truth, and transparency have enormous value, and the CBS 8 team in San Diego continually showcases their commitment to providing trustworthy journalism and dedication to community service. What does that mean for brands advertising with the station and TEGNA affiliates?  Learn more about the news-trust halo and how it extends to their brands, both large and small.  

We asked some of our TEGNA employees to define what Women’s History means to them in one word. Here’s what Denisha Thomas at WATN, Angela Pace at WBNS, Tim Pham at KREM, Joanie Vasiliadis, and Dave Neway at TEGNA, had to say.

This month’s Good News series covers insights and articles on the importance of partnering with local TV news, how to help ease consumer concerns surrounding two banks’ collapse, Chris Rock’s brand-bashing in his new Netflix special, the state of diversity in TV, the rising popularity of women’s sports, and more. 

It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.

Spring has sprung, and that means it’s time to dust off your marketing strategy. The first step in cutting through the clutter is getting to know your ideal customer, and we’re sharing five tactics to help you rejuvenate your audience-first marketing strategy.

From garden to kitchen, bathroom to bedroom, windows to doors, and everything in-between, how can your home services brand connect to an audience that is spring cleaning? Here are a few ideas to reach audiences looking to spruce up their homes.

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain. 

With TEGNA Attribution, we can deliver data for mid-and-lower-funnel KPIs – such as website traffic increases and conversions – by connecting ad viewing metrics to website traffic. By adding Brand Lift Studies to the marketing mix, we can measure the impact on top-of-funnel metrics, such as brand awareness generated from a Premion CTV/OTT campaign. 

In 1975, Ella T. Grasso was elected the 83rd Governor of Connecticut. Beginning with her inspiration to today, several women at TEGNA’s FOX61 in leadership positions are vital to daily operations and successes. Director of Sales, Eileen Armas, details how Kristin Payne, Strategic HR Business Partner; Lucia Suarez-Sang, Director of Digital Content; Elizabeth Salvatore, Community Marketing Manager; and Local Sales Managers Janet Robinson and Michelle Mulligan should be celebrated for Women’s History Month.

Live, local, and always on, TEGNA’s KGW+ is a new streaming app that offers 24/7 live and on-demand access to KGW’s original storytelling, local investigations, and reporting on the biggest issues affecting Portland and the nation. What does this mean for advertisers? Find out why adding streaming advertising to your marketing mix can deliver big results through reach extension.  

An in-depth look at the similarities and differences between content marketing and native advertising, as well as some ways marketers can successfully use native advertising to deliver content and grow brand awareness.

Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses like Audi Wilsonville are growing and thriving with our end-to-end marketing solutions. But don’t take our word for it. Here’s what a handful of our partners – Traci Sanchez, Tim Miller, Rodney Goodie, and Josh Kampmann – have to say about working with TEGNA’s local stations like WATN.

In celebrating Women’s History month, we’re shining the spotlight on TEGNA’s WLTX’s Dari Strickland, her commitment to providing trustworthy journalism, dedication to community service, and what that means for brands that advertise with WLTX and TEGNA affiliates.  

From banner ads and mobile bottom-of-screen overlay ads to sponsored content, marketing creative is incredibly important. Learn more about creating digital ads that convert.

Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson leaves behind a legacy of community service through trustworthy journalism and paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women’s History Month by honoring Davidson’s legacy as a trailblazer, and learn what her legacy means for TEGNA’s advertising partners.