Insights

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.  

The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.  

With a pivot from radio to TV, 1-800-GOT-JUNK was able to expand its footprint and help more homes than ever clean out their houses, especially during the early days of the pandemic. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results. 

Audiences are more diverse and unique than ever and that’s why, as a local media organization and marketing partner, we promise to provide audiences as diverse as the communities we serve in 2023.  

With audiences as diverse as the communities we serve, this Audience Spotlight takes a look at the mindset of homeowners, both new and old, looking to complete home improvement projects.

This holiday season, TEGNA is giving thanks for all the audiences who came to us for trusted content online, on mobile and on streaming. Happy holidays from all your friends on #TeamTEGNA.

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year. 

“Since partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community as far as recognition, and customers feeling a little more at ease when dealing with somebody they’ve recognized and seen on TV,” says Kirk Kupsky, Owner of iRestore in St. Louis.

Team TEGNA was hard at work in 2022, bringing our audiences new ways to watch TEGNA content and new ways for our advertising and marketing partners to connect with these audiences. Here’s a look at just a few things we’ve accomplished in the last year. 

To help brands create the best business outcomes from their marketing dollars, Team TEGNA thrives on bringing relevant research and data points to the table. This year, we partnered with Provoke Insights to deeply dive into the mindset of two key audiences – Auto Intenders and Millennials – and how brands can leverage this research to create meaningful connections with their ideal audience. 

Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.   

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?

An overwhelming majority of consumers are concerned about the impact of climate change and are more likely to do business with a brand that is committed to sustainability. At TEGNA, we offer our advertising partners a wealth of sponsorable programs and initiatives to help brands showcase their commitment to good – from KGW’s Good Energy campaign with OnPoint Community Credit Union to WUSA 9’s Eco9 partnership with Toyota, here’s what your brand needs to know to create a climate-friendly campaign.

Not only is November 19th National Adoption Day, but this year in Dallas and Fort Worth, it’s also Celebrate the Love Day in honor of WFAA’s program that shines a light on stories of adoption and ways the community can help. Alan Rose, Community Marketing Specialist at WFAA, shares his personal connection to adoption and why he led the creation of such a special and award-winning program. 

At TEGNA, we’re thankful for so many things: our people, partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part one of a look back on everything good that we’re thankful for in 2022.