Insights

At TEGNA, we’re thankful for many things: our people, our partners, and the local businesses that help us serve the greater good of our communities, day in and day out. Here’s part two of a look back on everything good that we’re thankful for in 2022.

The countdown to Christmas has begun at TEGNA’s FOX54 in Huntsville, Alabama. Starring the inspirational Bob Boyer, also known as the Hunstville Santa, TEGNA is not only spreading the joy of the holiday season, but extending those feel-good moments to brands and sponsors like Pepsi.

This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.

Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.  

This week’s Good News series covers insights and articles on holiday shopping trends, how podcast audiences are becoming more diverse, which ads pack the most punch for advertisers and more. #TeamTEGNA would love to talk to you about how we can translate this good news into results for your brand. Let’s get in touch.

There are no heroes in our country more remarkable than our military members, veterans, and their families. In honor of Memorial Day, we’re sharing ways that TEGNA sends the message that there is no more incredible honor than helping to remember a life lived.  

Our survey, Mastering the Millennial Mindset of Today, uncovered data and insights about marketing to millennials. Our very own Dave Neway shares tips to market to this audience based on original research with Provoke Insights.

Take our quiz to see if you’re a Confident Parent, Free Spirit, a Glass Half-Empty, the In-Store Mom, All About Me, or an Overachiever. 

The wonderful Nicki Harkrider, Local Revenue Officer at TEGNA, joined hosts Matt Sunshine and Stephanie Downs on The Center for Sales Strategy’s Improving Sales Performance podcast to talk about the importance of fostering a culture of engagement amongst your sales teams, having and maintaining your core purpose as a sales leader, and the power of staying “resilient through the fatigue of change. Be sure to tune in! 

Third-party cookies are going away, leaving local businesses to face challenges when managing advertising and targeting new audiences. Chris Fehrmann, TEGNA’s VP of Digital Products, is here to explain the advantages of TEGNA AudienceOne and using first-party data to adapt to these current and upcoming industry changes.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?

What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.

For Indigenous Peoples Day, Team TEGNA is taking the opportunity to observe and consider the vibrant Native cultures around us. To celebrate, KARE 11’s Michelle Redberg is sharing her unique cultural perspective and how it’s an honor to work within an organization that prioritizes voices to make us all stronger.

Will a thunderstorm storm derail trick-or-treating plans? Will snow and icy roads ruin my travel plans for Christmas? Consumers are constantly turning to TEGNA meteorologists during the holiday season for answers. For brands looking to finish 2022 strong and ring in the new year with a celebration, weather sponsorships and programs are a great way to create brand awareness and improve ROI in a brand-safe environment.  

Made for “the sole purpose of siphoning ad budgets,” a new report finds that advertisers are spending roughly a tenth of their budgets on clickbait sites. What can you do to prevent wasting your money on ad fraud?