Insights

The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance. 

What’s your brand’s purpose? How can it help you create deeper connections with your customers, building trust and loyalty? This week’s Trend Time has all the insights you need to communicate your brand’s commitment to social causes, and grow revenue in the process.  

Good news! TEGNA is beyond proud to announce we’re finalists in three categories of Most Innovative Publisher, Best Diversity, Equity, and Inclusion Initiative, and Rising Star – Leadership Under 40, Angela Mai. Join Team TEGNA in celebrating this great honor and recognition as a leading company in digital marketing and advertising. 

Did you know that TEGNA offers multiple sponsorship opportunities on our podcasting platforms to build brand awareness and help drive new business? From pre-roll to episode and series sponsorships, we can create a solution to reach and engage your target audience.

In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising. 

At TEGNA, our goal is to serve the greater good of our local communities. That includes helping businesses and economies thrive. To help our partners make smart marketing decisions, we proudly welcome Daniel McDonough to #TeamTEGNA as our new Director of Client Strategy! We are so happy to have Daniel on board and know she will be a fantastic addition as we strive to serve the greater good. 

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference. 

At TEGNA, we are proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves. For Hispanic Heritage Month, we’re honoring the culture and contributions of #TeamTEGNA’s Hispanic and Latino Americans. This year, we’re celebrating Maria Delgado, Brand Marketing Manager, and Iris Duran, Account Manager at WFAA; Ernesto Romero, Local Sales Manager at KENS 5, and Rick Delcampo, National Sales Manager at WCNC. 

Download: Under the Hood: Unlocking the Car Buyer of Today

At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.  

Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.  

Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.

Just as we’ve seen the past two years, this holiday season will look much different than the year before. This edition of Trend Time details how shopping habits are evolving and should shape up as we enter the 2022 holiday shopping season.

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Thanks to the boom in pet ownership brought on by the pandemic, US pet owners will spend nearly $110B on their pets this year​. How will they spend this money on Bark Ruffalo and Pico de Gato? This Trend Time has the insights your brand needs to help reach pet owners, create awareness, and capture market share.