Insights

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides.

Consumer relationships with retailers are evolving – and brand advertising in the digital space can cash in. That’s because targeted ads work. Today, 71% of consumers prefer to receive tailored ads from trusted brands vs. paying for ad blockers.

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides. 

For TEGNA, public trust, truth, and transparency have enormous value, and initiatives like VERIFY help extend the news-trust halo to brand advertisers by helping the public distinguish between true and false information. VERIFY’s Jonathan Forsythe, Managing Editor of VERIFY, is here to explain how the VERIFY team gains the trust of local audiences around the country.  

“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.  

Editor’s Note: This article was originally posted on Cynopsis Media: Our very own Chris Fehrmann appeared in Cynopsis Media’s Morning Read to announce TEGNA’s TAG Certification Against Fraud, which validates what we have been doing from the onset: providing a brand-safe, fraud-free environment that delivers business outcomes for our advertisers.

“In March for Women’s History Month, we will celebrate those that have blazed the trails on which we get to walk in whatever heeled shoe we choose. More importantly, it is a reminder to keep blazing ahead, fearlessly.” – Carrie Yates

“Being in good company means that you have surrounded yourself with people that have a like-minded purpose, who have the same high standard to create the best environment to be successful, learn, and to create the best solutions with the best customer service and ultimately create the best outcome.” – Diane Daugherty, Director of Sales at KREM  

“This will sound cheesy, but I believe that what I do changes businesses and lives. My clients don’t have money to waste and need their campaigns to produce RESULTS. I take that very seriously and understand it firsthand because my husband is a small business owner. Every client who trusts me is a part of my ‘halo moment.'” 

“Being in good company allows me to always be the best version of myself as I continue to learn and grow, personally and professionally, from the good people around me. Whether that’s the incredible #TeamTEGNA or our wonderful clients, I rarely end my day without having learned something new.” 

“I recognize how fortunate I am to be a woman with a voice and the freedom to make choices for myself. The cracks in the glass ceiling are real and I’ve watched some amazing women forge pathways to allow themselves and all who come behind to continue in their footsteps.  Women’s History Month is a time to reflect, to share our personal stories into the collective female history, and to mentor young women (and men) to keep creating those paths.”

This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.

When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.  

While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers make cents of their tax refunds. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions. 

How did a day celebrating our founding fathers turn into a retail holiday weekend of big sales and promotions of deep discounts? Watch as KING 5’s Michelle Li explains how the holiday evolved in this throwback clip from 2019. 

“Advertising around March Madness reaffirms a brand’s place in the community,” says Dave Neway, VP of Ad Sales Marketing at TEGNA. “The tournament offers advertisers a lot of frequency and exposure to a valuable audience, and by aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.”