Insights

At TEGNA, our purpose is to serve the greater good of our communities, and during COVID, we’ve done just that, raising more than $66 million for COVID-relief and counting. This Giving Tuesday, TEGNA stations, together with the TEGNA Foundation, announced 234 community grants to address critical community needs across the country.

Is your brand’s marketing reaching the socially responsible consumer? These insights can help! With 64 local news stations in 51 markets across the country, let the marketing experts at TEGNA help you amplify your brand’s charitable efforts to reach cause-driven consumers this holiday season.

To help support Toys for Tots, Kowalski’s Markets, a grocery store chain in Minnesota, has partnered with TEGNA’s KARE 11 for more than 20 years to collect toys for kids in need in the community. Kevin Carlow and Sara Nellermoe with KARE are here to illustrate just how great this relationship has been in delivering good to families in need during the holidays. 

For more than 40 years, WFAA’s Wednesday’s Child has helped children in foster care find their forever families. Making even more dreams come true, the station presents Celebrate the Love, an hour-long special looking to create even more happy families. Here’s what that means for your brand’s charitable efforts. 

Nothing can bring a community together better than sports. 11Alive’s Alec McQuade is here to share how the station’s World Series sponsors worked with the TEGNA station to spread the joy of a championship to the city of Atlanta.  

Looking to hire new CDL drivers, TransWest turned to the team at KING5 to help amplify its recruitment efforts with a broadcast, local lifestyle, and attribution campaign to hire new drivers. ​TransWest achieved 70% of its hiring goal in a week. Watch the sponsored segment to see how KING5 helped the company reach its hiring goals.

Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda Tindle at TEGNA’s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result.

Honored by Cynopsis as a 2021 Top Woman in Media, TEGNA’s Chief Operating Officer Lynn Beall is a shining example of what it means to Be in Good Company. Today, she’s sharing meaningful career advice, the importance of local journalism, and what it takes to be a great manager. 

Meals on Wheels People has partnered with TEGNA’s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Using Broadcast, Premion OTT, and TEGNA Attribution, the non-profit has been able to target donors and reach them no matter what screen they’re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.

Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?

Predictions say this holiday season will be bigger and better than ever, and now is the time for brands to get a jump on holiday planning. Here’s what your brand needs to know to help drive holiday revenue.

Marketing can be scary at times, and brands can make some pretty big mistakes that can keep them up at night. Chris Fehrmann, VP of Digital Products at TEGNA is here to help by sharing tricks to avoid these mistakes, making your next marketing campaign a treat.

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

At TEGNA, Be In Good Company isn’t just a tagline. It’s something our 64 stations strive to be every day, and WWL’s coverage of Hurricane Ida is the perfect example. Candace Harralson, Director of Marketing at WWL, is here to explain how the Louisiana station and TEGNA as a whole, came together, not just for the community, but for each other.

There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On’s Ross Jackson, Erica Ayala and KING 5’s Frank Palino to find out.