Insights

TEGNA is full of good people looking to serve the greater good of our communities – people like Trey Murphree, Account Manager at Local 24 in Memphis, Tennessee. Trey turned a personal mission into a joint effort between Local 24 and Memphis Area Prevention Coalition to help improve lives of those struggling with addiction.  

TEGNA is full of good people looking to serve the greater good of our communities – people like Weezie Porter and Paige Price at WWLTV in New Orleans. The team worked hard to create A Clean Start, a program to help improve the lives of those struggling with addiction in a partnership with Bridge House / Grace House.   

From the Super Bowl to the Lightning’s chance to win back-to-back Stanley Cups, it’s been a busy year for 10 Tampa Bay News Anchor, Ryan Bass – he’s had a front-row seat to it all. Here’s what that means for your brand.

With a mission to continuously improve the health and wellness of the local community, Methodist Healthcare in San Antonio partnered with KENS5 to help get the word out about the regional healthcare network’s community initiatives. Watch Mike Malo, former VP of Marketing for Methodist Healthcare, tell us more about his relationship with KENS5.

The era of set and forget media buying is over. Watch TEGNA’s Jessica Daigle and Premion’s John Vilade in Attribution – Where Are We Now? panel discussion from the June 2021 Cynopsis Measurement & Data Conference for insights on tracking the consumer journey and driving measurable outcomes.

After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.

Spencer’s TV & Appliance encouraged its customers to see the Tokyo Olympics bigger and better than ever — the retailer gave away 65-inch TVs to 12 lucky people in the greater Phoenix area. Here’s how TEGNA station and NBC-affiliate KPNX helped amplify this message and improve brand recall for Spencer’s.

Being in the automotive industry is all about having that edge. In working with TEGNA, Josh Kampmann, General Manager of Audi Wilsonville, certainly has it. Watch as he shares how the auto dealer’s relationship with TEGNA has helped drive sales and deliver real, measurable results.

What does it mean to be in good company? For Mark Young, MBA, a multi-media consultant at WUSA, it means embracing the mission to inform our audiences, to impact our partners, and to inspire all those around us. Watch and find out how Mark embodies just what it means to be in good company.

The Indianapolis 500 is more than just a race – it’s an entire month of festivities and celebrations. WTHR’s Christine Warren, Scott Hainey, and Dave Calabro are here to talk about WTHR’s role in “the greatest spectacle in racing.” 

Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet.

TEGNA is proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves and where diversity of people and perspectives is highly valued. Today, we’re taking PRIDE in the good company of all of our LGBTQ+ Team TEGNA members.

Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.

As a first-time presenter at this year’s NewFronts, we shared how our strategy of reinventing local media in the digital age is creating new benefits for advertisers. Here’s what you need to know from Adam Ostrow, and Joanie Vasiliadis.

It’s no secret America is undergoing incredible shifts in consumer behavior. These trends have consumers increasingly invested in their communities. They’ve led to a “local renaissance.” One that only TEGNA can connect you to.