Insights

At TEGNA, we are fortunate to find good, smart female leaders at all levels of our organization. For Women’s History Month, we are celebrating some of our most fabulous female leaders.

The Olympic Games are full steam ahead. What does that mean for advertisers? There are only a few months left to generate a campaign that will reach millions. Leading TEGNA marketers are here to share the best ways to run Olympic Advertising.

KARE11, TEGNA’s affiliate in Minneapolis, is no stranger to Olympic success, and this year, is connecting small businesses from all over the region to the power of inspiration that the Olympics offer.  

In a recent webinar for TVB titled Cross-Platform Measurement & Attribution, Jess Daigle, VP of Sales Intelligence at TEGNA, discusses how TEGNA Attribution works. She also shares how brands can effectively optimize and maximize the efficiency of current and future Broadcast, OTT, and digital ad campaigns.  

We lead with good intentions and deliver great outcomes.  We drive innovation to surface good data and share stories others don’t see. 

The big dance is coming, and it’s shaping up to be full of good moves and good times. TEGNA colleagues from top CBS stations in markets with leading teams share their perspectives on what this year’s tournament means for advertisers. 

Part of being in good company at TEGNA means providing good information and developing good partnerships. WUSA9 did just that with its virtual town hall on vaccine confidence in diverse communities.

We know what matters to your business – RESULTS, so let’s measure them! With TEGNA Attribution, we combine Great Data with Good People to give you the insights and recommendations to optimize your TV & OTT advertising and move your business forward. Let Team TEGNA show you how.

With the Super Bowl just days away, all eyes are on 10 Tampa Bay and TEGNA’s Ryan Bass. He is just one of the many talented journalists gearing up for the big game. Find out why he’s confident this will be the best Super Bowl ever – and what that means for your brand advertising.

Jeannie Blaylock, co-anchor for First Coast News at WTLV/WJXX in Jacksonville, Florida shares her favorite memories from covering the Olympic Games throughout her career.

NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.   

From the 2016 Games in Rio to Tokyo in 2021, KING 5 Sports Reporter and Anchor Chris Egan shares his favorite memories from covering the Olympic Games throughout his career. 

Last year’s Super Bowl was won by Patrick Mahomes and the Kansas City Chiefs, but the real winner of the game is Google’s Loretta Ad. 

The coronavirus has changed the way consumers think about their money. The entire financial services industry has been affected. TEGNA’s experts share how your financial services brand can adapt to the changing landscape. ​

From the 2014 Games in Sochi to Tokyo in 2021, KARE Sports Reporter and Anchor Dave Schwartz shares his favorite Olympic memories from throughout his career.

With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.