Insights

Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.

This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.

The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.

With such an impressive Olympic resume, Michael Phelps is not only an athletic icon – he’s also big in the advertising world. Here are some of his most notable campaigns.

In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.

In this installment of our ‘Marketing Amidst a Movement’ series, we take a look at the retail category which includes brands like Nike, P&G, and Target.

This installment of ‘Marketing Amidst a Movement’ looks  at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.

In this installment of ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.

 In this installment of ‘Marketing Amidst a Movement’, we take a look at the financial sector, which includes Citigroup, Paypal, Bank of America, and Mastercard.

By deciding to pivot, not panic, during the earliest days of the pandemic, our partners have kept their communities close while navigating their businesses through COVID-19. 

A partnership with Georgia Natural Gas and TEGNA station WXIA in Atlanta has been a bright spot amid the COVID-19 pandemic. This is the story of how their joint knowledge of the community, marketing, and communication, was able to help thousands of high-risk seniors in the community.

As COVID-19 continues to bring more questions than answers, hope is in high demand. Watch as one non-profit is able to leverage TEGNA resources to amplify their message of hope, compassion, and the powerful force of human connection.

There has been a considerable amount of information regarding why it’s important to remain active, visible, and connected during a crisis but it’s easier said than done. One home services company in Denver, Colorado has found a way through a special partnership with local NBC affiliate, 9NEWS.

What do toilet paper, paper towels and bottled water all have in common? They’re all in short supply – and one restaurant came up with a creative way to get these supplies to those in need in their community.

With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.

Being prepared for a crisis like COVID-19 can make all the difference protecting your business from disaster. Learn how to make your business continuity, crisis communication, financial, and transitional plans with help from experts at TEGNA and more.