Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.
TV marketing campaigns can be a great way to connect with audiences. Use these successful campaigns to generate ideas for your next marketing initiative.
The Super Bowl isn’t just the NFL’s championship game bringing millions of viewers worldwide; it’s a cultural phenomenon renowned for its extravagant and memorable commercials. Here’s a look at some of the best from the Big Game to inspire your next sports marketing strategy.
This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.
Could marketing alongside the NHL be the power play your brand needs? Here’s how your brand can connect to this audience and achieve your marketing and advertising goals.
NASCAR has entrenched itself as a premier sporting event with a large and engaged fanbase, translating into tangible results for brands that advertise and sponsor NASCAR content.
The Daytona 500 isn’t just a race; it’s a spectacle, drawing in millions of viewers during President’s Day Weekend and creating a prime advertising opportunity for brands looking to make an impact.
PGA Tour fans are known for their passion and dedication to the sport, creating a prime opportunity for brands to foster loyalty and affinity among this engaged audience.
Tier 3 automotive advertising focuses on local ads and driving foot traffic to the dealership. Learn more about today’s auto buyer and how to improve the ROI of your campaign.
Attract and retain customers and deliver high advertising ROI with 7 car dealership ad campaign ideas from TEGNA. Read more.
Learn purchasing trends and how your automotive digital marketing strategy can reach consumers and elevate an automotive brand.
The holiday season is a time of celebration, giving, and receiving. But as the year ends, businesses have the opportunity to capitalize on customers’ enthusiasm with well-planned New Year marketing campaigns.
Predicting the future is impossible, but you don’t need a crystal ball to know that change is inevitable. Consumer trends and technology improvements aside, economic factors can shift quickly.
An omnichannel strategy is a comprehensive approach that seeks to create a seamless and consistent brand experience across all these touchpoints to capture consumers’ attention no matter where they are, stay top of mind, and lead them to purchase.
Video advertising can be a great tactic for law firms and attorneys. Read on to discover why video marketing matters and how lawyers can maximize their marketing ROI.
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