Insights

Grow your client base and elevate your brand with law firm advertising. Learn how to maximize ad ROI with targeted campaigns. 

Marketing for luxury resorts requires a unique approach when developing an advertising strategy to best appeal to high-spending clientele. Read more.

The best tourism ad campaigns know how to reach the right audience, are current, and are extremely creative. Learn from these effective and successful campaign examples.

Looking for inspiration for your next airline commercial? Our list will help guide your advertising strategy to craft a successful ad. Learn more.

TEGNA’s study “Checking the Pulse of Today’s Healthcare Consumer” found many patients prefer urgent care over primary care. Read our 8 tips for urgent care marketing campaigns. 

With 64 local broadcast TV news stations in 51 markets nationwide, TEGNA offers our marketing and advertising partners a wide audience as diverse as the communities we serve. In the spirit of “The 12 Days of Christmas,” we’re celebrating just how large our digital audiences were in 2023. 

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

Oh, the weather outside is … in the hands of your local TEGNA meteorologist! Learn how viewers interact with weather content during the holiday season – and what that means for your brand advertising at a time when we’re walking in a winter wonderland.  

When it comes to Christmas advertisements, it’s all about spreading the season’s joy. Learn how to craft creative Christmas ads for a successful holiday season. 

If you’re not combining linear and OTT, to quote Mr. Parker from A Christmas Story, “You’ll shoot your eye out, kid.”  

Created by American Express in 2010 and celebrated on November 25 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.

This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

At TEGNA, we’re thankful for many things, including our people. In 2023, our outstanding experts from coast to coast have gone above and beyond by sharing their tips, tricks, and experiences with TV, Streaming, and Digital marketing solutions to help our advertising partners achieve their goals and then some. 🙂 Here’s a look back to what a great year #TeamTEGNA has had, and thank you, everyone, for sharing your expertise with the world!

A local marketing strategy is key to holiday marketing, especially as millions of Americans turn to their local TV stations for guidance on everything from buying the best gifts at the best price, decorating their homes for family gatherings, recipe ideas, and which holiday activities to attend. This guide can help put your brand front and center as you help them navigate this wonderful but hectic time of year.

In today’s competitive business landscape, advertising locally is crucial to any brand’s marketing strategy. Choosing the proper local media channels is essential to effectively promote your products or services to a local audience. In this guide, we’ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy. 

Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.