Insights

Destination marketing can elevate your destination and boost visibility. Read our guide to understand how you can add value through a well-crafted campaign.

Does your travel or tourism brand have a strong staycation marketing campaign? Learn how to build a staycation advertising strategy that drives results.

An increase in hotel bookings means a boost in revenue. Learn 5 marketing tactics to support a successful hotel advertising strategy. Read more.

Looking to craft the perfect tourism marketing campaign? Read through our helpful tips and tactics to successfully promote your tourism business.

It’s essential for hotels and resorts to create a cohesive marketing plan to better connect with potential customers. Learn more about the tactics to use alongside some examples here.

Luring and retaining guests entails more than providing comfortable lodgings and breathtaking vistas in the fast-paced and competitive hospitality landscape. If you want to increase bookings, a digital marketing strategy can help show off your resort’s distinctive appeal, resonate with your desired audience, and get heads in beds.

Casino advertising supports customer retention and drives new business. Learn how your business can maximize profits with these casino marketing ideas.

Digital marketing is an excellent way for casinos to attract new customers. Learn how to create an effective casino digital marketing strategy.

Our good friends at PREMION are featured in TVREV’s latest Special Report, titled “Local TV: Perils & Promise In The Age Of Streaming.” The report delves into the impact of local streaming on the television marketplace, touching upon its implications for broadcasters, advertisers, and consumers alike.

Did you know 85% of Americans consider themselves a fan of the Olympics? Every two years, the massive media event draws in millions of viewers, consuming billions of minutes of coverage – and that’s good news for brand advertising.  

The role of marketing and advertising has grown since the 1964 Olympics in Tokyo, and the upcoming Games in Paris present a wealth of opportunities for advertisers. Here’s everything marketers and advertisers need to know to unite and inspire audiences from every city and nation across the world with showcases of unity, triumph, and victory.

NFL advertising is a great way to reach massive audiences with broadcast TV, from opening kickoff all the way to Super Bowl Sunday. Learn more.

For advertisers, sports present a powerful opportunity to align brand messaging with moments of connectivity, fostering a lasting impact on engagement and loyalty.​ Here’s how your brand can get in on the action – from the Super Bowl to the Olympics, and the youth leagues in your local community.  

Cross-channel marketing is an excellent way for brands to communicate effectively with customers across different marketing channels. Learn more.

This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns.

Broadcast marketing allows advertisers to connect with a live audience while building trust in the brand. Learn more about broadcast advertising here.