Insights

Great News! We’re leading the industry with one of the only first-party audience-targeting solutions in the local media landscape, and we’re thrilled to announce that TEGNA AudienceOne has been named the Best New Tool for First-Party Data Utilization category of Cynopsis’ Measure Up Awards!

Juneteenth represents a shared history rooted in freedom, perseverance, and strength for the African American community. Our stations will be commemorating Juneteenth with local coverage of events and celebrations and provide insight into the Black experience and Juneteenth’s impact on the past, present and future.

Whether it’s upgrading the kitchen, adding a new bedroom, or all the HVAC work needed in the summer, demand for home services is high. As millennials look to make the most of their space, Gen X DIYs projects, and as Boomers upgrade homes to age in place, how will your home services brand connect to these audiences in a meaningful way? The insights in this infographic will shed some light on the mindset of homeowners, DIYers, renters, and those looking to buy a home in the near future.

In a world where misinformation looms large, advertisers need to be hyper-focused on keeping their brand safe from inadvertently supporting potentially harmful content. ​Public trust, truth, and transparency have enormous value, and amid this growing sentiment, local news has emerged as one of the safest environments for advertisers.

In the world of cosmetic surgery, it’s important that patients look and feel their best, with the self-confidence to take on each and every day. In the world of marketing cosmetic surgery, the same is true. Does your cosmetic surgery brand have the self-confidence to bring in new patients? 

In the world of cosmetic dentistry, patients must have a big and bright smile to show off to the world. In the world of cosmetic dentistry marketing, the same is true. But how do you create ads that beam and radiate happiness?

The world of streaming TV advertising is big, but the best results for home services companies come from narrowing down your target audience. WKYC’s David Goler shares his #1 tip to consider when running ad campaigns on streaming TV.  

This week’s Good News series covers insights and articles on the upcoming Olympic Games in Paris, when does a movie about a brand become commercial? the idea of advertising in outer space, and more. 

With nearly 2/3 of consumers planning to purchase their next vehicle over the next two years, the opportunity for car dealerships to capture future consumer demand is massive. With broadcast TV, streaming, and digital advertising options available with TEGNA, you’ll have plenty of valuable ways to stay top of mind among your customers and prospects, make meaningful connections with those who have purchase intent, and drive direct business results throughout the customer journey.

Any optometrist knows the importance of having good vision … and being visible in the local community. After all, you can’t provide the best care for vision problems, eye injuries, and ocular diseases if nobody knows about your practice. That’s where marketing and advertising come into play, but that world can sometimes be a bit fuzzy to look at. How do I bring in new patients? Where do I advertise? What should the message be? What do these patients need the most?

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Linear TV and streaming advertising work together to create successful, high-performing campaigns. Here are 7 advantages of a cross-platform strategy.

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Who buys your products? Who uses your services? How well do you know your customers? Creating persona profiles is one way to organize all your research to get to know your customers better. Here’s our guide to help you get started.

For Mother’s Day, we’re looking at five brands leveraging the effectiveness of making emotional connections with audiences to grow business. Here are our takeaways and tips for TV ad creative that works. 

Are you creating a hospital marketing plan? Here are a few key strategies to consider. Learn more about target markets, local advertising, differentiation, and more!