Gartner reveals that only 53% of decisions are being influenced by marketing analytics. Although marketers strive to be data-driven, cognitive bias and data management prevent obstacles. A marketing attribution tool can help companies overcome some of these hurdles, by providing information related to campaigns in a clear and digestible format. With marketing measurement, teams can determine which campaigns were successful.
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Gartner reveals that only 53% of decisions are being influenced by marketing analytics. Although marketers strive to be data-driven, cognitive bias and data management prevent obstacles. A marketing attribution tool can help companies overcome some of these hurdles, by providing information related to campaigns in a clear and digestible format. With marketing measurement, teams can determine which campaigns were successful.
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This data can be used to prove the value of TV/streaming schedules to drive business results, make optimization decisions, and maximize the efficiency of paid media.
Get StartedIt effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more.
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It effectively connects TV and streaming viewing habits with outcome metrics such as website visits, app downloads, and more.
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TEGNA Attribution’s Brand Lift studies enable marketers to deepen their analysis and impact of streaming (OTT/CTV) campaigns. With this data, marketers are able to better optimize campaign creatives and drive more leads.
Get StartedBrand studies are conducted using privacy-safe exposed and control surveying tactics. TEGNA divides a sample of consumers into two groups, and exposes one group, the exposed group, to a brand’s streaming ad on partner websites. The other group, the control group, is not exposed to the brand’s streaming ads. Brand lift is calculated by comparing survey results for the exposed and control groups.
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Brand studies are conducted using privacy-safe exposed and control surveying tactics. TEGNA divides a sample of consumers into two groups, and exposes one group, the exposed group, to a brand’s streaming ad on partner websites. The other group, the control group, is not exposed to the brand’s streaming ads. Brand lift is calculated by comparing survey results for the exposed and control groups.
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