TEGNA Station Spotlight: WBIR Making Today Better with Stories of Hope 

As one of the nation’s largest local media organizations, Team TEGNA is committed to ensuring our content reflects the diverse communities we represent. As a marketing partner, we’re focused on providing audiences as diverse as the communities we serve in the year to come – and WBIR / 10News in Knoxville, Tennessee, is no different.   

Reaching viewers all across Knoxville, Heather Waliga, Abby Ham, and Mike Witcher, anchors of 10 News Today, have a mission: to make today better. They recognize that today’s world is full of hard things and, on a lot of days, bad news. To do everything they can to be helpful, they share stories of kindness, resilience, courage, and other events and stories that inspire hope – weekdays starting at 4:30 am.  

For brands looking to connect emotionally with their audience, taking advantage of this positive news halo effect is key. “It’s the connection with our local communities that allows TEGNA to set the standard of journalistic excellence versus other platforms,” says Matt Ginn, Head of Enterprise and Sales Enablement at TEGNA. “With a large and engaged audience interested in community events, TEGNA stations are uniquely positioned to amplify efforts and extend their positive news halo. Partnering with TEGNA station’s local station brand equity allows the local advertiser the ability to establish instant credibility.” 

For example, in 2022, WBIR partnered with the Urban League of Knoxville to supply more than 3,000 children with back-to-school supplies and loads of confidence as they headed back to class for the school year. 

 “Our station is known in the community as one that cares and is straight from the heart,” says Sarah Webster, Director of Marketing at WBIR 10News. “We know needs are changing as the community evolves, and it’s important to use our megaphone to help out where there’s the greatest need.” 

Backed by the resources of TEGNA, the marketing experts at 10News are a team that has your business’s best interest at heart and will align your brand with solutions that drive results, including:    

• Broadcast: Following the stories that impact your community, offering an insider’s take on sports, providing key weather coverage, delivering essential traffic updates — it’s all the news and information your customers rely on, and your brand, your story, and your message live here too.   

• Streaming: Local and national brands can also advertise on the 10News+ streaming app, with 24/7 access to live and on-demand news content and more. 
• Digital: 12NewsNow.com reaches 2.9M monthly visitors, sees an average of 1.2M monthly video views and 4.8M monthly page views, offering ample opportunity for brands to reach an audience as diverse as the community WBIR serves.   
• Custom Solutions: Your business needs are unique, as we offer customized solutions to arm your brand with marketing research, co-op advertising, integrated marketing, and award-winning video commercial production capabilities from creative concept through production.   

WBIR keeps your messages in the good company of award-winning, trusted local storytelling. Following the stories that impact your community, offering an insider’s take on sports, providing key weather coverage, delivering essential traffic updates – all the news and information your customers rely on, and your brand, your story, and your message live here too.  

Sound Good? Contact Team TEGNA Today!   

Audiences are more diverse and unique than ever, and that’s why, as a local media organization and marketing partner, we promise to provide audiences as diverse as the communities we serve in 2023.  Whether you’re on Main Street or a Mom and Pop shop, TEGNA has an ideal audience for you. Let’s get in touch.