The Power and Influence of Audience Diversity: African Americans & Purchasing Power
TEGNA’s audiences are as diverse as the communities we serve. This infographic provides an overview of Black consumers, their economic power and how they use it, as well as and their attitudes toward media and advertising.
Sources:
- Claritas 2021 African American Market Report
- McKinsey 2022 “Black Consumers: Where to Invest for Equity”
- U.S. Census Bureau 2023 “Who Owns America’s Businesses?”
- GfK TVB Media Comparisons Study 2022 – African Americans 18+
- Nielsen Scarborough USA+ 2022 Survey
- Fall 2022 MRI-Simmons USA Survey
