What is 1+1=?
With nearly 2/3 of consumers planning to purchase their next vehicle over the next two years, the opportunity for car dealerships to capture future consumer demand is massive. With broadcast TV, streaming, and digital advertising options available with TEGNA, you’ll have plenty of valuable ways to stay top of mind among your customers and prospects, make meaningful connections with those who have purchase intent, and drive direct business results throughout the customer journey.
To help brands create the best business outcomes from their marketing dollars, Team TEGNA thrives on bringing relevant research and data points to the table. This year, we partnered with Provoke Insights to deeply dive into the mindset of two key audiences – Auto Intenders and Millennials – and how brands can leverage this research to create meaningful connections with their ideal audience.
Wise Rides is a sponsored program that reminds and encourages viewers to make smart decisions and designate a driver or use a ride-sharing app to prevent tragic accidents.
Download: Under the Hood: Unlocking the Car Buyer of Today
At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.
Despite supply chain issues, demand outweighing inventory, gas prices, and more, Bill Dickason (of Bill Dickason Chevrolet Buick) has partnered with TEGNA to overcome these obstacles and ultimately sell more cars. Find out how he used #TeamTEGNA’s automotive study to help fuel this growth.
Thanks to the events of the past two years, consumers are holding onto their current vehicles longer than before. For the first half of 2022, overall sales in the automotive aftermarket have increased 19% since 2019. This edition of Trend Time looks into all the insights your auto brand needs to reach audiences that plan to keep their cars and trucks for as long as possible.
In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station’s first-of-its-kind eco-hybrid news car, taking TEGNA’s commitment to serving the greater good of our communities a huge step forward in the right direction.
“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.
It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.