TEGNA at IAB NewFronts: What to Expect in our New Partnership With Polk Automotive
“Forever and ever our clients have known that advertising works, but haven’t been entirely sure which exact tactics, targeting, and programs are driving which outcomes,” says Jessica Daigle, VP of Sales Intelligence at TEGNA. That’s where TEGNA Attribution comes into play. This first-to-market approach measures outcomes for TV and OTT using advanced closed-loop attribution to …
