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4th of July Marketing: Tips for Great Campaigns + Examples image

4th of July Marketing: Tips for Great Campaigns + Examples

The Fourth of July can be a great time to connect with your target audience. Learn more about our tips on how to drive impactful campaigns with real-world examples.

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    How Halloween Nostalgia Can BOOst Your Brand's Tricks and Treats  image
    Best Practice Tips | Holiday | Local | Video
    How Halloween Nostalgia Can BOOst Your Brand’s Tricks and Treats 

    This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.
    What Does Women's History Month Mean to Team TEGNA? image
    Be in good company | Good People | Holiday | Video
    What Does Women’s History Month Mean to Team TEGNA?

    We asked some of our TEGNA employees to define what Women’s History means to them in one word. Here’s what Denisha Thomas at WATN, Angela Pace at WBNS, Tim Pham at KREM, Joanie Vasiliadis, and Dave Neway at TEGNA, had to say.

    9/28/23
    Trend Time: Ways to Reach the Perfect Consumer for the Upcoming 2022 Holiday Season  image
    Holiday | Trend Time
    Trend Time: Ways to Reach the Perfect Consumer for the Upcoming 2022 Holiday Season 

    Just as we’ve seen the past two years, this holiday season will look much different than the year before. This edition of Trend Time details how shopping habits are evolving and should shape up as we enter the 2022 holiday shopping season.

    3/24/23
    3 Tricks to Avoid This Halloween to Make Your Next Marketing Campaign a Treat image
    Holiday | Thought Leadership
    3 Tricks to Avoid This Halloween to Make Your Next Marketing Campaign a Treat

    Marketing can be scary at times, and brands can make some pretty big mistakes that can keep them up at night. Chris Fehrmann, VP of Digital Products at TEGNA is here to help by sharing tricks to avoid these mistakes, making your next marketing campaign a treat.

    8/26/22
    Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution image
    Attribution | Best Practice Tips | Holiday
    Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution

    The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

    10/18/21
    Tricks or Treats? Insights on Halloween Shopping in 2021 image
    Be in good company | Holiday | Trend Time
    Tricks or Treats? Insights on Halloween Shopping in 2021

    Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.

    10/18/21
    Seasons of Comfort: 3 Ways TEGNA Can Help Brands' Charitable Efforts Local Communities During the Holidays  image
    Best Practice Tips | Broadcast | Cause Marketing | Community | Holiday
    Seasons of Comfort: 3 Ways TEGNA Can Help Brands’ Charitable Efforts Local Communities During the Holidays 

    Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

    9/30/21
    Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season image
    Holiday | Trend Time
    Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season

    To help brands gear up for the upcoming holiday season, we’re sharing insights on the ways consumers plan to shop in the last few months of 2021.

    11/9/22
    Marketing To Holiday Shoppers: How To Stand Out During The Busiest Time of the Year image
    Best Practice Tips | Holiday | Retail
    Marketing To Holiday Shoppers: How To Stand Out During The Busiest Time of the Year

    Big holidays are on the way, from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.

    9/27/21
    Shipageddon: Is Your Business Ready for Procrastinating Online Shoppers This Holiday Season?  image
    Best Practice Tips | Holiday | Thought Leadership
    Shipageddon: Is Your Business Ready for Procrastinating Online Shoppers This Holiday Season? 

    With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.  

    10/23/23