Sports

As TV viewing habits continue to evolve across broadcast, streaming, and digital channels, one habit remains constant: Sports reign supreme in live viewership. What does this all mean for brand advertising? Dan McDonough, TEGNA’s Director of Sponsorships, explains the power of sports and its effect on advertising outcomes. 

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. 

This year’s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA’s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand’s business. 

March Madness presents a BIG opportunity for advertisers to take full advantage of this undefeated concentration of consumer eyeballs. Learn more.

Kentucky Derby advertising offers brands an elite opportunity to capture the attention of a large, wealthy audience. Learn about specific opportunities and benefits.

The Super Bowl isn’t just the NFL’s championship game bringing millions of viewers worldwide; it’s a cultural phenomenon renowned for its extravagant and memorable commercials. Here’s a look at some of the best from the Big Game to inspire your next sports marketing strategy.  

Could marketing alongside the NHL be the power play your brand needs? Here’s how your brand can connect to this audience and achieve your marketing and advertising goals. 

NASCAR has entrenched itself as a premier sporting event with a large and engaged fanbase, translating into tangible results for brands that advertise and sponsor NASCAR content.

The Daytona 500 isn’t just a race; it’s a spectacle, drawing in millions of viewers during President’s Day Weekend and creating a prime advertising opportunity for brands looking to make an impact.  

PGA Tour fans are known for their passion and dedication to the sport, creating a prime opportunity for brands to foster loyalty and affinity among this engaged audience.