Sports

Did you know 85% of Americans consider themselves a fan of the Olympics? Every two years, the massive media event draws in millions of viewers, consuming billions of minutes of coverage – and that’s good news for brand advertising.  

The role of marketing and advertising has grown since the 1964 Olympics in Tokyo, and the upcoming Games in Paris present a wealth of opportunities for advertisers. Here’s everything marketers and advertisers need to know to unite and inspire audiences from every city and nation across the world with showcases of unity, triumph, and victory.

NFL advertising is a great way to reach massive audiences with broadcast TV, from opening kickoff all the way to Super Bowl Sunday. Learn more.

For advertisers, sports present a powerful opportunity to align brand messaging with moments of connectivity, fostering a lasting impact on engagement and loyalty.​ Here’s how your brand can get in on the action – from the Super Bowl to the Olympics, and the youth leagues in your local community.  

While athletes compete for gold in Paris, where will your brand be? These eye-opening stats will prepare you to dive into the world of Olympics advertising and take home the gold for your brand. 

Aligning your brand with sporting content can be a valuable strategy for companies looking to engage with a loyal fanbase. Learn more about sports advertising.

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

Your brand has an unique advertising opportunity to reach the attractive FIFA World Cup audience with TEGNA Learn more.

An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand. 

With the legalization of sports betting in several states, the popularity of gaming is growing fast. Here’s how your brand can cash in on this hot new trend.  

With a niche audience – like those following the #NFLDraft with TEGNA’s Locked On Podcast Network – brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagements rates and increased loyalty. Here’s how your brand can draft up a new winning campaign for the upcoming NFL season.  

When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.  

“Advertising around March Madness reaffirms a brand’s place in the community,” says Dave Neway, VP of Ad Sales Marketing at TEGNA. “The tournament offers advertisers a lot of frequency and exposure to a valuable audience, and by aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.”

The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.

It was only four years ago when Team USA’s women were the top headlines in PeyongChang – and KARE 11’s Dave Schwartz and KING 5’s Chris Egan were there to record all the action. Here’s a look at how #TeamTEGNA covered these historical events – and what that means for your brand while advertising in Beijing.