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With a promise to serve the greater good of our communities, TEGNA’s local stations and clients are no strangers to cause marketing. Here’s how Sam Pack Five Star Ford in Carrollton, Texas, works with WFAA, not to sell cars, but to provide much-needed resources to those struggling. 

The sacrifices made by those who serve our country should never be forgotten. Dignity Memorial teamed up with TEGNA stations across the country to honor our veterans and military heroes to help send the message that there is no greater honor than helping to remember a life lived.  

The award celebrates campaigns and initiatives that give back to the community by advocating for change in social, economic, environmental, and cultural policies/practices – a driving factor in consumer decision-making today.

Watch and discover how Kate Cox, Marketing Coordinator for Cochise County Tourism and Economic Council, partnered with TEGNA’s KPNX in Phoenix for a marketing campaign to help this unique set of communities in the southwest corner of Arizona become a popular travel destination and attract visitors from all across the country.

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

Great News! We’re leading the industry with one of the only first-party audience-targeting solutions in the local media landscape, and we’re thrilled to announce that TEGNA AudienceOne has been named the Best New Tool for First-Party Data Utilization category of Cynopsis’ Measure Up Awards!

Juneteenth represents a shared history rooted in freedom, perseverance, and strength for the African American community. Our stations will be commemorating Juneteenth with local coverage of events and celebrations and provide insight into the Black experience and Juneteenth’s impact on the past, present and future.

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.