As senior vice president and chief experience officer, Dhanusha Sivajee leads the end-to-end journey of local community members across TEGNA’s award-winning portfolio of linear, connected TV and digital experiences that reach approximately 100 million people every month. She oversees research, communications, brand, performance and lifecycle marketing, plus the development of consumer digital products.
A veteran executive with deep experience in media and tech, Sivajee joined TEGNA from Angi, Inc. where she was chief marketing officer (CMO) responsible for the company’s major rebrand into a one-stop shop for homeowners to find, schedule and book local service professionals for all their home projects. Previously she was CMO for XO Group, now The Knot Worldwide, where she played an integral role in transforming the leading editorial brand into a high-growth two-sided global marketplace. Prior to The Knot Worldwide, she was CMO for the AOL Brand Group responsible for driving audience growth for AOL’s portfolio of digital brands. Earlier in her career, Sivajee led cross-platform marketing for Bloomberg Media’s suite of digital products and was director of affiliate and product marketing at HBO responsible for the go-to market strategy for HBO On Demand and HBO GO.
She is a member of the Board of Directors of HNI Corporation. She is a founding board member of Digital Diversity Network, a non-profit trade organization dedicated to fostering diverse leadership and ownership in the digital media and technology sectors.
Sivajee holds a B.S. in International Management from the University of Manchester and an MBA from Duke University’s Fuqua School of Business.